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Making Business Thrive Online: What Sets a Winning Web Site Apart?
A great Web site that achieves what the site owner and design want blends art and science with a solid foundation of planning and carefully chosen strategies. More.
Thinking about a Web Site Makeover? Read This First!
Don't just hand your Web team your new logo and ask them to run with it. Do your homework first. More.
Building a Successful Internet Marketing Machine
You will have happy customers, your cost of acquiring and keeping each customer will decrease,your revenue will increase, and your profits will soar. More.
Buying Your Way to the Top of Search Engines: Five Steps to Getting Started with Your Pay-Per-Click Advertising Campaign
Pay-per-click advertising is an increasingly important marketing tool. Should your company take it more seriously? More.
Found on Search Engines! Ten Tips to Getting Your Site Found by Customers Who Matter
Your potential customers are searching, clicking, and buying, online. Are they finding you when they do? More.
Repositioning Your Web Site
You have big news: Your company recently
merged, changed name, or introduced some revolutionary
products. More.
Trust: Don't Let Your Web Strategy Destroy It
A few days ago I received a phone
call from a business friend. His client was in a crisis.
Hackers had stolen
customers' credit card information stored on the server,
and were making purchases with the stolen information. More.
Is Your Web Site Creating Value for Your Customers?
8 Strategies You Can Use to Score Points
Customer acquisitions cost money.
Your company Web site is a great place to start building
value for your current
customers. More.
Does Your Web Site Meet Customers' Needs? Building Relationships
Online
Have you taste-tested your Web site
lately? Here are tips to evaluate your Web site. More.
Protect Your Computer: 12 Internet and Computer Security
Tips
Your Internet-connected computer
is highly vulnerable. Find out how to protect your
data and your computer. More.
Ten Tips to a Winning E-Business Plan
Leveraging your business online is
not as simple as point-and-click, but neither is it hopelessly
complicated. Here are
ten keys to getting your Web site right. More.
Five Steps to an Online Store That's Perfect for Your
Business
By 2003, e-commerce revenues are
expected to equal 7% of the U.S. GDP. But what does "e-commerce" really
mean, and what might this prediction mean for you? More.
Web Research Strategies: How Do You Find the Data You
Need?
So you have a hot new idea, and you
need to build a solid business plan. Where can you look
for market data? Think
Internet. More.
Planning Your Next Web Site? Make It Customer-Centric
Too often, Corporate America is too
internally focused when they craft their digital footprints
on the Web. More.
The Dot Com Crash: Is It Really a Bad Thing?
Did the dot com crash signal the
end of the Internet age? More.
Tracking Your Web Site Success
How well is your Web site doing?
How do you know? More.
A Walk through the Home Page
"How can we improve our Web
site?" Start by
reviewing your home page. More.
Turning Visitors into Regulars: Creating a Web Content
Update and Enhancement Plan
Now that your customers, referral
community and potential clients have visited your Web
site, how do you turn them
into fans? More.
Developing an Effective Content Strategy for Your Web
Site
What makes great Web sites sticky
and attractive? By following a few simple rules, you
can set your company
Web site apart. More.
Domain Name - Who Owns It? What to Call It?
What does your domain name mean to
you? Try this: think of it as the cue for your customers
to look you up. More.
25 Ways to Successful Web Marketing
Think dot com strategy. And more. More.
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