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Ad Click Rate or
Click Through: The percentage of ad
views that result in users clicking on an ad banner.
Ad View or Ad Impression: A single ad that appears on
a Web page.
Affiliate Marketing: Used by a Web site to sell its
products through other Web sites by rewarding referrals
or visitors by its affiliates.
Cookie: A file inserted on a Web user's computer that
is used by Web sites to record data about the user.
CPM: Cost per thousand ad impressions.
DSL (Digital Subscriber
Line): A family of technologies
that provides high speed transmission over regular telephone
lines. ADSL (Asymmetric Digital Subscriber Line) refers
to lines that provide faster transmission rates downstream
than upstream. To obtain DSL service, you need a phone
line that qualifies for high speed transmission, DSL
service from the phone company, and ISP service.
Backbone: On the Internet, the backbone refers to the
set of paths that local or regional networks connect
for long-distance interconnection.
Bandwidth: A measure of data sent through a connection.
In digital systems, it is measured in bits per second
(bps). A 56 Kbps modem has twice the bandwidth of a 28.8
Kbps modem.
Cable Modem: Allows a PC to be connected to a local
cable TV line and to receive data at about 1.5 Mbps.
Caching: Browsers store recently visited Web pages or
files on the computer and display them from the disk
instead of requesting them from the server.
Chatting: The exchange of type-in
messages or "talking" by
people using the Internet at the same time.
Cybersquatting: Reserving a domain name with the intent
of selling it later to a company that wants to use it.
Data Packets: Data
on the Internet travel separately through different routes
in small pieces or packets,
and then are reassembled upon arrival at their destination.
Dedicated Access: The connection between the user and
the phone company or ISP is available 24 hours a day.
Digital Certificate: An electronic credential issued
by a certification authority to establish the identity
of an organization when doing business on the Internet.
Digital Signature: An electronic signature that can
be used by someone to authenticate the identity of the
sender.
DHTML (Dynamic Hypertext
Markup Language): A technology
that allows Web pages to be more animated and more responsive
to user interaction.
DNS (Domain Name
System): A system in which domain names
are located and translated into IP addresses.
Domain Name: A unique name that locates a given organization
or entity on the Internet.
E-Business: The use of Internet technologies to conduct
business, service customers, streamline business processes,
and collaborate with business partners.
E-Commerce: Buying and selling of goods and services
on the Internet.
E-Tailing: Selling of retail goods on the Internet.
Encryption and Decryption: The conversion of data into
a form that cannot be easily understood by unauthorized
people, and the conversion of encrypted data back into
its original form.
Ethernet: A local area network technology. A 10BASE-T
system provides transmission speeds up to 10Mbps; a 100BASE-T
system provides transmission speeds up to 100Mbps.
Extranet: A private network that uses the Internet protocols
to share information with suppliers, partners, customers,
and other users outside the company.
Firewall: Hardware or software that protects the information
and resources of a computer from outside users not authorized
to access the resources.
Freeware: Copyrighted programming that is offered at
no cost by the author.
FTP (File Transfer
Protocol): A standard Internet protocol
for downloading and uploading files to and from an Internet
site.
Hit: The sending of a single file whether an HTML file,
an image, or other file type.
Host: A computer that has full two-way access to other
computers on the Internet.
HTML (Hypertext
Mark-up Language): A standard formatting
language that tells the Web browser how to display a
document.
ICANN (Internet
Corporation for Assigned Names and Numbers): A
private nonprofit organization with responsibility
for Internet address space allocation and domain name
system management.
IP Address (Internet
Protocol Address): A 32-bit number
that identifies an Internet host.
ISDN (Integrated
Services Digital Network): A set of
standards for digital transmission of voice, data, video,
imaging, and fax over ordinary telephone copper wire.
IRC (Internet Relay
Chat): A system of rules, conventions
and software that allows people to chat with one another
online in real time.
Java: A programming language that provides interactivities
by using small application modules or applets for use
as part of a Web page.
LAN (Local Area
Network): A network of interconnected
workstations sharing the resources of a single server
typically within an office building.
Listserv: A program that automatically redistributes
e-mail messages to subscribers or names on a mailing
list.
Mbps: One million bytes per second.
Mirror Site: A Web site or set of files on a computer
server that has been duplicated to another server in
order to reduce network traffic to a popular site.
Newsgroup: An
online discussion about a specific topic using a worldwide
network of news discussion groups called
Usenet.
Opt-in E-mail: E-mail containing information
or advertising that users have agreed to receiving.
Page Views: Number of times a user requests a Web page
or a page that contains a particular ad.
POP3 (Post Office
Protocol 3): A standard client/server
protocol for receiving e-mail in which e-mail is received
and held for you by the mail server.
Real Time: A level of computer responsiveness to external
process so a user senses it as sufficiently immediate.
Router: A device or software in computer that handles
the flow of traffic over the Internet.
Search Engine: A system that uses a spider to collect
information from Web sites, catalogs the information,
and retrieves the information upon search requests.
Server: A program or a computer that provides services
to other computer programs. A Web server is the computer
program that serves requested HTML pages or files.
Shareware: Software distributed on a free trial basis.
Spam: Unsolicited or junk e-mail on the Internet.
Streaming: A
method that allows the media to be sent in a continuous
stream and played as it arrives.
T-1 Line: A high-speed copper connection that allows
for transmission rate of up to 1.544 Mbps. A T-3 line
allows for transmission speed of 44.736 Mbps.
TCP/IP (Transmission
Control Protocol/Internet Protocol): A basic communication language of the Internet. It is
also used as a communications protocol in intranets and
extranets.
Telnet: Log on to a remote host computer as a user to
use specific applications and data on that computer.
Unique Visitor: A user with a unique address who is
entering a Web site for the first time that day or during
the specified time period.
UNIX: An open or standard operating system with built-in
support for TPC/IP. Most servers on the Internet use
UNIX.
URL (Uniform Resource
Locator): The address of a file
accessible on the Internet. It identifies the Internet
application protocol, the host, path and filename of
the resource.
Virus: A piece of programming code inserted into other
programming to infect the program of the victim's computer.
Viruses can be attached to program files, usually selected
.com or .exe files, or found on a disk.
VPN (Virtual Private
Network): A private data network
that makes use of a service provider's shared infrastructure,
maintaining privacy through a tunneling protocol and
security procedures. XML (Extensible Markup Language):
A standard way of describing data that allow individuals
or companies to share information in a consistent way
on the Web or intranets.
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